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31 Mar 2019 12:05

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<h1>Live (Streaming) From Russia</h1>

<p>The technology of streaming has improved since the London Olympics, as has the ability of units to indicate the programming. NBC is relying on those upgrades to increase the multiple-screen viewing and the time spent watching. “We’re sixteen to 18 months further along,” Lazarus said. “We’re hopeful that when folks get bothered by streaming problems — and we’ll take a few of the blame — generally it’s the carriers and generally it’s the connection in house. Despite the digital revolution, NBC is still centered on its Olympic prime-time present. It's the place most of the viewers are. It's the place the advertisers pay the most for commercials.</p>


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